5 Ways How 3d Virtual Tours Help The Cultural Industry
Virtual reality opened new possibilities to cultural institutions such as museums, theaters, opera and art galleries. But not only – artists and individuals interested in visiting exhibitions and shows also take advantage of 3D models.
3d virtual tours for cultural industry are now used in planning, management, marketing, freezing temporary exhibitions… and much more! Let us show you how virtual 3D models help the cultural industry.
3d models for cultural industry & institutions. How do they help?
1. Freezing art & immortalizing temporary exhibitions
At Viscan, we’ve had a client working on numerous pieces of art for over 2 years, hoping to be invited to a prestigious art gallery. And it eventually happened!
After a long time of hard work, he organized an exhibition in a prestigious location in Oslo. The exhibition lasted two weeks and went great! Numerous clients got interested in his art. But only two weeks of an exhibition after years of painting did not feel enough.
So the artist decided to freeze this moment in a 3D virtual scan. That way he can keep inviting art lovers to the exhibition, as well as show other galleries all around the world what they could organize together. Check the scan here.
2. Preserving vulnerable cultural sites & archiving data
Just like 3D scans immortalize temporary art exhibitions, they can also preserve deteriorating cultural heritage sites or objects. 3D models are a great instrument for conserving legacy. Cultural heritage locations and artifacts can be transformed into digital 3D models which enable archiving of precise data. As a result, even if a cultural heritage site or object is degrading (e.g. affected by erosion), a VR model offers exact information about what it looked like before, tracks the extent of degradation, and makes it easier to plan the restoration. It can also help to visualize the restoration’s outcome.
3. Improved accessibility & inclusiveness of culture
People with disabilities often wish to travel and attend cultural events but face a variety of challenges. For example? Inconvenient routes make visiting in a wheelchair difficult or even impossible.
Ideally, we would make all locations wheelchair-accessible but on the other hand, the management of historical environments needs to find a balance between preserving cultural assets and giving access to all visitor segments.
Sometimes it’s not possible to make a space accessible, and in these cases, 3D virtual models can provide an alternative way of access. And not only for guests with disabilities but also hospitalized, imprisoned, from far away, kids at school, and university students from all around the world. The cultural site or exhibition also becomes open 24/7.
4. Easier organization of events & time saving
When a cultural institution, like a theatre, opera, or concert hall plans to host a performance from another city or country – a lot of preparations are required. How to arrange the decorations? Will the scenography fit on stage? How to manage the lights?
A 3D model includes all technical documentation and makes the planning process for events and film productions much easier and less time-consuming. Organizers can meet online and test solutions in virtual reality.
Oslo Opera is using this solution to speed up their operations – check the scan here which we had the pleasure to provide!
5. Less CO2 emissions thanks to 3d virtual tours for cultural industry
If a 3D model allows easier planning online, there is no need to meet in person as often.
Traditionally, stage designers need to visit the venue up to 10 times before a new performance. They often come by planes from all around the world. Using a 3D virtual model enables them to significantly decrease the number of trips and their carbon footprint. This proves that virtual reality is more than just another technical novelty; it has the potential to preserve our ecosystems!
Virtual meetings save on air miles, carbon emissions, and waste. Instead of harming the environment by constant travels, culture industry workers can easily review spaces & plan their events in the online world.
Are you ready to try 3D models for your cultural institution or art project?
Let us know by filling out the form so we will get back to you ASAP!
*We are based in Oslo but we operate in all of Norway!
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